There is a new tagline for the Lions International , which is the master brand of the unified Lions Clubs International and Lions Clubs International Foundation. It is "Serving a World in Need." The tagline is a public facing message that quickly tells the world what all 48,000 Lions Clubs do all over the globe.
And, what do Lions Clubs do all over the world?
The quick answer is a ton of good. But perhaps a brief discourse on its slogan and motto could provide a bigger and rightful context.
Lions Clubs have both a slogan and a motto.
In the early 1920s, the slogan "Liberty, Intelligence, Our Nation's Safety" - an acronym for the word Lions - was adopted. The words suited the times. With the Great War (World War 1) just ended, patriotism was foremost on the minds of the American people.
But as the Lions movement grew beyond America's borders to Europe, Asia, and the rest of the world, Lions began looking for other words to describe their mission and work. In 1954, after a world-wide international motto contest, the two-word motto was adopted: "We Serve."
Lions serve in so many ways. Its mission pillars provide a big picture overview of how it has served its communities and society in general. The Lions mission pillars are: Improve health and well-being; Strengthen communities; and Support those in need.
Lions International is a global organization, just like the United Nations. In fact, there exist a unique and close relationship between these two global organizations. In 1945, Lions founder Melvin Jones and a couple more Lions past presidents were asked to help develop the Non-Governmental Organization (NGO) charter for the UN. Since then, these two global organizations have co-operated on many humanitarian ventures. Lions have provided aid and manpower for the projects of several UN agencies like the UNICEF, WHO and UNESCO. In 1978, the UN started observing a day, sometime during the month of February or March, as Lions Day at the United Nations (LDUN).
As a global NGO, Lions International will continue to focus on global causes: childhood cancer, diabetes, disaster relief, the environment, humanitarian efforts, hunger, vision and youth.
It is in this light of Lions'global causes that we see the Challenge Run 2023 (and Pack Walk for a Cause) event scheduled for Aug 20, 2023 at the C6 Road, Taguig City.
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| Route map |
The Marikina East Lions Club headed by Pres. Jean Tabinga Zamora, Pasig Capitol Lions Club headed by Pres. Sharon Suarez Carnay, Pasig City Goldens Lion Club headed by Pres. Azriel Mata, and Taguig Global Centennial Lions Club headed by Pres. Mary Jane Enolpe invite the running public to join this Challenge Run 2023 (and Pack Walk for a Cause). This fund-raising project of the 4 Lions Clubs is under the supervision and guidance of their Zone 1 Chairperson Evee Eunice De Keyser, Zone 2 Chairperson Irma Tia, and Region Chairperson Bheng Benecio, with the leadership of District Governor Atty Harold Taguba, First Vice District Governor Atty Chito Dimaculangan, and Second Vice President Governor Tess Pronto Endaya.
Spearheading the Challenge Run 2023 are Vicente Bantigue (Fun Run Director), Michael Echevarria (Fun Run Event Director); and Edwin Malaras (Overall Fun Run Organizer), as well as District Marketing Chairperson Guia Cruz Buenaventura for its promotion and media mileage.
For those interested to join the Challenge Run 2023 & Pack Walk for a Cause, they can visit and register at A Pawsome Place Pet Shop, C. Raymundo Pasig Branch. They can also register online by scanning the QR code in the poster.
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| The race singlet for the Challenge Run 2023. |
Proceeds would go to the following projects: coastal clean up; mangrove planting, medical mission and feeding program.
There are several sponsors of the Aug 20 event: Ben-Ger Car Care Corp.; My Kotse; Edge; Usana; LGL; Ryann Custom; Ate Luz Kitchen Pasig; A Pawsome Place Pet Shoppe & Grooming; and Salonpas. Media partners include Business Mirror, Philippine Graphic, Pilipino Mirror, Philippines Headline News Expose, and Media House Express.
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| Lions Club members pumping up for the Challenge Run 2023 & Pack Walk for a Cause. |
Inquired as to why name the event Challenge Run, the Overall Fun Run Director Edwin Malaras replied:
One reason is that we all know that we can do something good to our self and to others but there are many excuses bakit hindi natin ginagawa. So we want to challenge everybody to join this event. By doing so, makakatulong tayo mismo sa sarili natin in terms of physical activity and at the same time we can extend our help to the beneficiary of the event. That is why we named it "Challenge Run." Let's Challenge our excuses and make a difference.
Well said by a true Lion. And the Lions of the 4 aforementioned clubs have been busy preparing for the event and drumming up support and interest for it. The organizing team even came up with a teaser video which is getting many excited for Aug 20.
Pawcited even.
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| My dog Freedom excited and pawcited already for the Challenge Run 2023. |
I showed the teaser video to my energetic Jack Russell Terrier (JRT). Freedom is jumping up and down. He is visibly pawcited. If only Freedom can speak, he would have quoted words from H.G. Bohn .
Come Aug 20 morning, Home for my Freedom will be C6 Taguig at the Challenge Run 2023 & Pack Walk for a Cause. He will be a Lion. And so do many more runners and pack walkers.
See you all.
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