About Me

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I am a Bicolano by birth and choice. By any standards, I am a slow runner but I like it that way. I look at running as a healthy and exciting way to make a difference. Together with my fellow runners from our family, school, office and the community, we use running to give back..

August 18, 2014

ALTRA PARADIGM: A Challenge to Hoka’s Dominance in Maximalism

Penguins graphicsMention the word ‘Paradigm” and one conjures up the idea of a “paradigm shift” which,  as defined by Oxford,  means a fundamental change in approach.

This is what the good people of Altra are trying to peddle  to the maximalist lovers among the  running community when it came out with the Altra Paradigm earlier this year. The highly-cushioned running shoes counterstrike against the minimalist running shoes was pioneered and is dominated by Hoka. But now, here comes a challenger. The Utah-based Altra came up with the Altra Paradigm early this year and this is a serious challenge to the Hoka dominance in the maximalist sphere.

The Altra Paradigm offers maximum cushioning similar to what Hoka offers plus it has the Altra trademark features of wide toebox and zero drop.  Plus, it is lighter and less expensive than most of the Hokas currently available in our part of the world. Check out the table below.

Table of Comparison
The Altra Paradigm side by side with the Hoka Conquest
Since getting my blue pair of Altra Paradigm (my 3rd Altra)  from Singapore, more than a month ago, I have logged more than 200 kms.+ in it.  In fact, I got to use it for the challenging 50-km Sungay Challenge last July 13. It offers the same pillowy soft feel that Hoka shoes offers.  Plus it is more comfortable  to run with for a long period of time given the ample space its wide toebox provides my feet.
My Altra trinity
My Altra Paradigm in action at the Sungay Challenge
The Altra Paradigm is a truly remarkable running shoe. I would imagine it is constantly being remarked on, not just in Altra headquarters, but also in the Hoka camp. My proof is that with the launch of the Paradigm, Hoka came out with 2 new models which seem to suggest a defensive response :the Hoka Clifton which is priced at US$ 130 and is lighter at 7.7 oz; and the Hoka Huaka which is lighter at 8.9oz and has a lower offset at 2mm when compared to older Hoka models.

Talk about a paradigm shift. The consuming runners are all the better for it.

Life is good like running on a beach in Santorini, Greece.

Penguins graphics


  1. what is the differences between the paradigm and the olympus ??which one is the most cushioning
    and better for a marathon run on road???thanks vlasis GREECE.

  2. Thanks Vlasis for the query. The differences are: the Paradigm (9.8 oz) is lighter compared to the Olympus (11 oz); the Paradigm is more for the road while the Olympus is more for the trail. The Paradigm has the most cushioning but for me the Olympus is more durable. For a marathon on the road, Paradigm will have the edge over the Olympus.